新闻中心动画1

Home > News > Industry News

More than 10 times the domestic GPS software sales growth
2013-11-1 17:29:46

SaiDiWang in July 2007, ccid consulting the latest release of the second quarter of 2007 China after a navigation map software market analysis report shows: in the second quarter of 2007, China after a navigation map software market development was increased significantly over the same period last year.

 

In the second half of 2006 and the first quarter of 2007, with numerous manufacturers into the GPS market, as well as south China many OEM factory started to produce the GPS products, after China's GPS market fast start.

 

Ccid consulting the results of the analysis thinks, after the second quarter of 2007, China put navigation map software market mainly has five characteristics

 

1, the market fast development, the industry was gradually activated

In the second quarter of 2007, China put navigation map software sales was present explosive growth over the same period last year. Ccid consulting market monitoring data show that in the second quarter of 2007 loading after China GPS navigation maps software market in total sales of 233200 units, up 1602.2% over the same period in 2006.

At present, the electronic navigation product brand in a rapid increase, automotive electronics, IT, communication, electrical home appliances manufacturers gathered navigation industry, hope to be able to achieve something in this industry, industry rapid warming heat. Crowded with more hardware manufacturing enterprises. At the same time, represented by acorn international E road traffic market education sent on a large scale advertising, good education, the market of navigation electronic map industry market gradually be excited.

 

2, navione came after the first navigation map software market, LingTu and inter-city followed

Ccid consulting data of PND unit market monitoring data, monitoring data and navigation of mobile phone market, according to data of navigation map retail market after the second quarter of 2007 after the Chinese navigation electronic map software market, navione navione with outstanding cost performance advantages and extensive OEM customer base, are still of navigation electronic map market after China's first, LingTu skywalker relying on the advantage of the retail market still occupy the second place, the general principles of the intercity relying on regional advantages of jiangsu, zhejiang, east China market, the market third place, red figure of ten thousand over to the general principles of the fourth, followed by the four dimensional figure new and gold.

3, map of piracy is still one of the great hidden trouble of market development, manufacturers concern map update way According to ccid consulting on overall consumer of GPS navigation map update mode, the study found "online download pirated map" is still the first choice, up to 33.3%. Due to the current distribution of manufacturer's customer service center is relatively scarce, so choose to go to the manufacturer customer service center of updating consumers only 2 into the proportion of more, plus the price of the original map is too high, price is relatively cheap pirated map, so consumers buy only 4.8% the proportion of the original map. Manufacturers concern is an important phenomenon, 28.6% of consumers for the product has never.

4, intelligent mobile phones is still the navigation of the first type, the price of 2000 yuan will be very competitive According to ccid consulting on the study of navigation mobile phone purchase behavior, from the point of overall consumer for navigation mobile type preference, mainly focused on "smartphones" and "business mobile phone with GPS navigation function", market share of 42.7% and 39%, respectively. For ordinary mobile phones and music are equipped with GPS navigation function does not give more enthusiasm, in addition, the ccid consulting for navigation of mobile phone purchase price discovery, of the Chinese consumers is the price of 2000 yuan, nearly 4 into consumers preferred navigation mobile phone 1000-2000 yuan, also has about 3 into a consumer focus on the 2000-3000 yuan of navigation of mobile phone..

After 2007, the Chinese navigation market into the rapid development, to attract the attention of the industry chain on numerous manufacturers, from upstream suppliers, the upstream chip manufacturers, the OEM, to, navigation, mobile phones and other portable GPS machine manufacturers, a clear division of responsibilities of the industrial chain become clear and get fast development, the future, after loading the navigation industry will continue to rise, the market growth is optimistic.

Outlook for the second half of 2007 China navigation market, after the third quarter will enter the traditional sales season, and in the fourth quarter is the traditional gift market sales peak, coupled with the navigation of mobile phone more looking forward to, after all of this will promote the Chinese navigation market sales growth.

Ccid consulting, expects 2007 years navigation terminal equipment market (including PND unit and navigation mobile phone) of the market scale will reach 1.5 million units, with the corresponding with navigation software market size will be more than 1.5 million sets, because it also includes the navigation map software vendors in the retail market sales scale. (ccid WeiYuHuai), general manager of the consumer electronics industry research center